Choosing an agency

Shortlist, brief, pitch: how to narrow twenty candidates down to the two that fit.

How to Choose an Agency: A Shortlist Method That WorksHow to choose an agency without a beauty contest: set weighted criteria first, build a longlist, call two past clients of each and shortlist three.
Agency Brief Template: Nine Sections, With ExamplesA free agency brief template in nine sections, from goal to budget, with example wording and the three gaps that make agency proposals impossible to compare.
Agency Pitch Process: Steps, Pitch Fees and Idea OwnershipRun a fair agency pitch process in six steps: how many agencies to invite, how to size a pitch fee and who owns the concepts agencies show you if they lose.
Agency Red Flags: 11 Warning Signs Before You SignAgency red flags to check before signing: ranking guarantees, domains in the agency's name, long lock-ins, full prepayment, plus public records worth searching.